How to Write a Great Facebook Ad Copy
A good Facebook ad usually consists of an image or video, along with some text. However, too many advertisers get wrapped up in the video and image, forgetting about the copy that is equally important for driving conversions.
Identify your target audience, put yourself in their shoes and write compelling copy that speaks to them. This will increase the likelihood of a conversion.
1. Create A Powerful Headline
One of the most important elements in writing a great Facebook copy is the headline. A good headline can make all the difference between someone stopping to read your ad and someone scrolling by without even taking a look at it!
The first thing you should do is to spend some time understanding your audience and what they want. This will help you create a headline that speaks to them directly and doesn’t come across as a marketing message.
Next, you should use a strong hook to get your reader’s attention and keep them engaged. It’s a proven fact that people are more likely to take action on an ad that they find compelling.
Headlines that contain numbers and words that imply urgency are also powerful. They’re a great way to grab your audience’s attention, and they often lead to increased conversions. Whether you’re promoting a special sale, discount, or free shipping offer, this type of phrasing can make all the difference in your ad’s success.
2. Focus On Your Call-To-Action
When writing your Facebook copy, you need to focus on your call-to-action. It should be clear and direct, allowing people to quickly take the next step in your sales funnel.
It’s also crucial to keep your copy short and sweet. Your audience is likely to scroll quickly through your ad, and you want them to be able to understand the message in a few seconds.
This is why it’s important to use your headline space to deliver your main CTA. This can be as simple as a link to your product page or as detailed as an email signup form.
Whether you’re selling products or services, the goal of your Facebook ads is the same. You want to drive traffic, increase engagement, and ultimately convert them into paying customers.
3. Create A Strong Image
One way to make your Facebook copy stand out is to use strong images. This can help users relate to your brand, product or service and will be more likely to click your ad or engage with your company in the future. Starbucks did a great job of doing this with its “World’s Largest #StarbucksDate” campaign. It used a combination of three images to create a visually appealing post and reminded its audience what they would get from coming into the store.
Another thing to consider when creating your image is adding text, or alt-text. This allows screenreaders to understand what is being said, making your content more accessible to people with low-vision or other disabilities. You can easily add this to any image you create in Canva. Alternatively, you can use the text tools to overlay your text onto your image and create amazing typography. With just a little bit of effort, you can create a strong image that will boost your copy’s effectiveness on Facebook.
4. Keep It Short
Keeping your copy short and sweet is critical to the success of your Facebook post. Most people consume online content in quick bursts, and they don’t want to read pages of text. In fact, studies have shown that a post with less than 80 characters has a 27 percent higher engagement rate than one with more than this amount.
In addition, using a variety of words can help you stand out from the competition. For example, emojis carry a lot of weight on social media, so don’t be afraid to use them in your copy. It’s also a good idea to create a list of power words that are relevant to your product or service. These words are emotional and can connect with your audience in a more meaningful way. They’ll be much more likely to click on your link or take the action you want them to. So start using them in your copy today!
