Setting Up a Digital Product Sales Page
If you’re selling a digital product, like an eBook or course, a sales page is an important part of your online marketing strategy. Here’s how to set up a high-converting one.
Testimonials from people who’ve used your product or services can help build credibility and trust. And if you have video content, it can make your sales page even more engaging.
Design
When it comes to showcasing the full breadth and benefits of your digital product, nothing gets more attention than an eye-catching design. Airy templates and the appropriate call-to-action buttons can make all the difference in getting your visitors to click through to your sales funnel.
The right design helps make your ecommerce site’s most valuable asset (the product itself) stand out from the competition and earn you repeat business. For example, use a bright color palette and strategically placed call-to-action buttons to maximize conversion rates.
While you’re at it, don’t be afraid to experiment with different layouts and styles to create an overall look that’s uniquely your own. A good design will also help keep page visitors interested from the moment they enter your site until they click that coveted button to purchase. Lastly, remember to test and measure your results to see what works best for your business. This will help you improve your sales, and ultimately your bottom line.
Content
Your digital product sales page is the gateway to your product and the first place that visitors see your offer. That’s why it’s crucial to get it right.
A successful sales page zeroes in on your buyer’s pain points, explains how your digital product will solve those problems and positions it as an irresistible option. This is the best way to turn visitors into buyers.
The sales page for the Tribe Writers course by Jeff Goins is a great example of how to highlight your audience’s pain points while selling them a product that will help them.
This template features an attention-grabbing headline and striking product image that establishes brand trust. It also speaks candidly to customers’ needs and uses multiple points of social proof throughout the page.
Call-to-action
The call-to-action is a key element on a web page that acts as a signpost that indicates to potential customers what action they should take next. It can be a purchase button, newsletter subscription sign-up or other desired action.
CTAs are a great way to increase conversions and boost sales in your ecommerce store. Let’s take a look at some effective CTA examples and then explore how to use them on your own site so you can convert more website visitors into paying customers.
A good call-to-action should be short and catchy, with a strong sense of urgency. It should also be clear and easily findable. You want it to be above the fold, which is the top part of your page that’s always visible to users without scrolling.
Pricing
Pricing your digital product correctly is a key part of running an online business. It impacts how many sales you make and your overall profit margins. It also plays a big role in determining the quality of your product and whether it’s worth buying from you or from a competitor.
A low price can be a good way to gain interest from prospective customers, but it’s not a winning formula unless you’re offering something of real value. For example, if you’re selling a high-quality eBook that offers the best tips and tricks to help your customers get ahead in their careers, then charging a premium for it will probably pay off.
A top-notch pricing page can be one of the most effective ways to get a potential customer to take the next step and buy from you. It should be easy to navigate and incorporate all of the best practices, including a clear call-to-action that’s easily understood by the customer.
