Adding Your School To Google My Business
How To Add Your School to Google Map
When people search for schools, they typically want to find the nearest one that serves their area. That’s why it’s critical for your school to be found and listed with the correct information in the right place, at the right time.
What is Google Business Profile?
Google My Business is an easy way to make sure your school’s information is up to date and visible on all of Google’s properties, including Search and Maps. Google Business Profile is a free service that can be used as part of marketing plans to boost student registration, as we’ve previously written about. In order to engage with your school community and immediately monitor online performance and appearance through Google measurements, your small school can set up a Google Business Profile if you want us to do that for you right now contact us at +2348076206066, WhatsApp at+2348102326329. You can also add your school’s location and contact details, as well as display community evaluations and interactions with your communities, using this tool. Learn how to add your school to GMB today!
Local SEO
If your school is a brick-and-mortar location, it’s important that your business listings are consistent and error-free on Google My Business, Apple Maps, Yelp, Yellow Pages, and other platforms. This is called NAP consistency, and it’s crucial to local SEO marketing efforts.
The NAP is the name, address, and phone number (with area code) of a business. Make sure that this information is on your website, in GMB, and in all citations.
To rank in local organic search, it’s also essential to optimize your site for relevant keywords and create content that is unique to your service area. It’s also a good idea to use structured data markup, which relays important information about your business, product, and service on search engine results pages.
Another important aspect of local SEO is citation building, which involves attracting high-quality links to your site. This helps increase your rankings and authority, and it’s also a great way to build affinity with your local community.
Social Proof
Social proof is a psychological effect that leads people to conform to what others are doing. This is often the reason you buy something from a brand you see on a TV show or queue to get a drink at a bar.
If you want to use social proof to convince your customers to visit your website, you have several options. One of the most effective ways to do so is through customer testimonials.
Using testimonials as a form of social proof is an effective way to increase your conversion rate and build trust with potential customers. These reviews are also helpful in boosting your reputation and online visibility, which can improve your search engine rankings.
Another great way to show social proof is through awards and certifications. This will put new visitors at ease and reassure them that your products are safe to use and trusted by industry experts. Display these certificates and badges on your homepage or a dedicated ‘About Us’ page to boost your website’s credibility and encourage click-throughs.
Reputation Management
When you add your school to Google My Business (GMB), you’ll be able to see how well your profile is performing. This will let you know how many times your profile, photos, and posts have been viewed and engaged with by your community.
GMB is a free tool from Google that allows you to post your school’s location, phone number, website link, and reviews. It can be a great way to attract students and parents.
If your business has a positive online reputation, it will be easier to grow your sales. Reputation management is the process of monitoring perceptions and conversations about your brand, responding to negative feedback, and proactively seizing opportunities to boost your reputation.
Reviews
Adding your school to Google my business is a great way to reach parents within a specific geographic area. GMB allows you to display photos, reviews, addresses, and contact information for your school.
You can also use this free tool to track how your profile is performing online and help develop marketing strategies to increase student enrollment with insights and metrics. These can show how many people visit your website, customer interactions, new reviews, and search engine results for 30, 60, and 90-day periods.
The reviews on your Google business profile are one of the most important factors for prospective parents when choosing a school. In fact, research shows that 1.7x more consumers trust businesses that respond to their reviews.
